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Platinum Multimedia Marketing Presentation - customized and personalized especially for you, this is an excellent passive marketing tool for securing listing leads. It is a professionally produced and voiced presentation outlining the unique marketing elements incorporated within the Platinum Sales System. Available on CD and enclosed in the Platinum Portfolio, as well as online within your personal website, email, and Platinum Homesites, the Multimedia Marketing Presentation demonstrates to prospective Sellers that you totally understand the luxury market.

The Kink Team:
http://thekinkteam.platinumluxurylistings.com
Martin & Company:
http://carolemartin.platinumluxurylistings.com

Platinum Homesites - every home has a story. Luxury homes require a more expansive canvas to tell their story than what's provided on the MLS and typical websites. Platinum Homesites spotlight the unique features and characteristics of the listing. They are single property websites built exclusive for one listing, each with an individual domain addresses. They allow for unlimited photos, unlimited content, unlimited links, and unlimited documents. Literally everything a Buyer needs to make a decision is located, stored, and available from a single source. Educated Buyers make better and quicker decisions. Properly packaged, positioned, and marketed products (including homes) cause a Buyer to increase their "perceived" value of the item, thus resulting in a higher sales price.

The Platinum Homesites are Search Engine Optimized and interlinked between each other, your personal website, your company site, www.PlatinumLuxuryListings.com, Community Sites, Virtual Parade sites as well as Syndicated to dozens of real estate search sites. This integrated, specifically designed, comprehensive system allows you to weave and cast a "wider online net" thus securing more leads from both Buyers and Sellers.

Regardless of how a lead is generated... from a sign, magazine ad, newspaper ad, brochure, flyer, email, or word of mouth... invariably a prospect is driven to the Internet for more information. The point of conversion occurs when your credibility, trust, expertise, and experience are reflected in your websites and marketing material. For that reason, we can agree that it's imperative for an agent to have a personal website in order to succeed in today's real estate climate. If a single site, search engine optimized, is good... how much better would it be to have dozens upon dozens of optimized sites working 24 hours a day for their business? Exponentially better!

How will you reply when a Seller asks the inevitable question? "What's your marketing plan for selling my home fast and for the highest possible price?" Whether spoken or not, don't believe for a second that the question is not on the Seller's mind. How you answer can have a huge impact on your success. Let us help.

Virtual Open House Invitations and Carriers - Meant to replace the standard Just Listed and Just Sold postcards, our Virtual Open House Invitations are another physical product designed to grab the attention of affluent prospects. Our goal is to reinvent effective marketing tools and strategies in a manner that is distinct, unique, and affordable. The standard Just Listed or Just Sold postcard has become too mundane. When sorting mail, prospects immediately recognize the size, shape, and characteristics of the standard postcard and most will toss it without regard to the content. Although once an effective way for agents to farm an area, to alert the community of their neighborhood experience and expertise, and to brand themselves, the ubiquitous postcard is becoming less and less valuable and less effective.

Whether mailed as a standalone card or within the Platinum Carrier, the Platinum Virtual Open House Invitation is sure to grab the attention of even the most discerning prospect. The invitations are intentionally made a different size and shape than most postcards. They are printed in full color with a "You're invited to attend..." message beckoning the reader to visit the Platinum Homesite. They can also be used to replace flyers in brochure boxes.

Community Websites - As an integral element of our online web strategy, Community Websites serve to establish a landing point for specific neighborhoods while interlinking your personal listings within that neighborhood. Although Platinum Homesites for individual listings have been optimized for search engine "friendliness", their lifespan is limited. Community Websites are designed for long-term usability. We incorporate an extensive SEO strategy in order for our members to enjoy increased "findability". Relevancy and usability are our mantra. Relevancy... a relatively simple concept that few agents or companies employ... make your site "relevant" to your prospect's search terms and keywords... make it easy for your prospects to get information so they can make educated decisions. For instance, assume a prospect searches for "Falconhead real estate". An optimized Falconhead Community Website will rank high in the search results. A Falconhead Community Website is designed so a prospect can learn more about the community plus access your listings within the neighborhood.

We have several marketing strategies designed around Community Websites which can provide associates with a very real competitive advantage over their competition. These strategies can be utilized to dramatically increase Buyer leads and listings.

Virtual Property Parades - we originally created Virtual Property Parades in conjunction with affiliate partners, title companies. Instead of showcasing new listings by physically driving a time consuming caravan, agents are invited to attend breakfast and a virtual parade at a local sports bar/restaurant. We create a website interface which highlights the new listings. The interface is viewed on the numerous big screen monitors throughout the restaurant. We create a Platinum Homesite for each new listing. The "parade" involves the listing agent describing the features of the home while stepping through the Platinum Homesite shown on the monitors. The agents in attendance receive a complete overview of the new listings without the time and expense of driving to each home. Go Green!

The "tours" are archived so agents unable to attend the "live" event can still view the new listings. Sellers like the additional exposure their home receives. Although designed for affiliate partners, such as title companies and mortgage companies, the same system can be used to showcase the new listings in your office or within a specific neighborhood. The "tour" can be promoted by email to other agents or your database providing additional exposure to all your new listings.

Sample:
http://laketravis.platinumvirtualparade.com/

Search Engine Optimization - Since the performance of our service is so highly dependent upon a well developed, well planned, integrated online marketing strategy, we feel it is imperative to maximize your Internet presence. Above simply building a web presence, maximum results are achieved when you and your listings are easily "found" or discovered on the web. The challenge is in creating a Search Engine strategy that is easily implemented, affordable, and simple to maintain. To this end, we've spent tens of thousands of dollars with Search Engine consultants and experts as well as within our own team of programmers. We identified more than 50 key elements that affect a website's search results. Some of the elements required revisions to "behind the scenes" programming and some require input from our individual members as they build their Platinum Homesites. Although a continually changing target, we are confident our Platinum Homesites are optimized in such a way to deliver the best search related results. As a Platinum Pro member, you are entitled to receive our SEO Best Practice Guidebook that will provide a step-by-step checklist to optimizing your Platinum Homesites for your local market. In addition, this guidebook provides invaluable insight on how to optimize your personal website.

Complicated Simplicity
- Integrated
- Comprehensive
- Easy
- Affordable
- Effective