Most Homes Are Not Afforded the Status They Deserve
I'm sure you've experienced it yourself. You spend a long, full, tiring day with a client viewing a myriad of homes. At the end of the day, all your client has for reference is a handful of mediocre marketing flyers... a baffling overall poor representation of the otherwise beautiful homes you spent the day viewing.
The quality of the brochures often are woefully inadequate considering the price range of the homes and the generally understood commission the listing agent will receive for the transaction. Black and white copies, hand written price reductions, tiny photos, lackluster quality, and minimal content simply do nothing to help justify or support the asking price. There is nothing to distinguish one home from another. There is nothing to remind your client of the unique features of each home. There is nothing that allows your client to convey or share his/her excitement with their spouse.
To make matters worse, the flyers direct prospects to various websites for more information. However, the listing is typically buried deep within the listing agent's website. If even able to be found, there is not much more information available than what is included on the flyer... cold facts, room dimensions, abbreviated content and a few small photos. In general, a $2 Million home is treated no differently than a $200,000 home. If you can’t tell the difference between homes that drastically apart in price, how will a prospective buyer distinguish your listing from another if the listings are in the same general price range? It just doesn't make sense. There has to be a better way!
Capture the Attention of All Clients
Platinum Sales Systems was created to satisfy the needs of the Seller, Buyer, and real estate agent. In general, the benchmarks for success are simple. The way in which a listing is marketed must match the quality, status, and price of the home offered for sale. Through the Internet, the Buyer must be given full access to all information concerning the home, community, and surrounding neighborhood. The Buyer should have access to extensive photos, a full and complete description, floor plan, survey, disclosure, inspection report, tax rates, school reports, neighborhood links, and any other information they may need to make a buying decision... whether favorable or not. The Seller should be ecstatic about the manner in which their home is being showcased. Equipped with the complete "system", the agent should enjoy clear, distinct, unmistakable differentiation from their competition. The service should be affordable, easy to implement, and simple to maintain. It should provide the agent savings in both time and money while generating a significant boost to their production.
An Integrated, Comprehensive, Unique Marketing System
First, it provides an unparalleled and unmatched, comprehensive "system" for real estate agents to easily secure more llistings and leverage these listings to obtain even more listings.
Second, it helps agents sell their listings faster and for higher prices by offering single-property-websites to showcase the unique features and characteristics of every home they list... essentially by providing Buyers with all the information they need to make a buying decision. Information is easily accessible and stored in a single repository.
Third, it provides a comprehensive "system" for generating new leads from both Buyers and Sellers... it empowers an agent with massive web exposure through individual homesites, an international home search site (www.PlatinumLuxuryListings.com), Virtual Open House Invitations, Community Websites, and Virtual Parades.
Our mission is to provide an all inclusive, business-building "system" for real estate professionals working all levels of the market. Each component is designed to perform a specific function within an integrated marketing strategy working together as well as working within the agent's existing business model. We consistently add new features and improve the service. Although originally designed for the luxury market, our pricing structure ensures the service is affordable for any market level and any price range.