Platinum Sales Systems is the classic example of a company built to fill an unmet need. In 2004, the co-founder, Karen Warner, had just spent a long day viewing a half dozen or more homes. That evening, as she tried to remember the features of each home she obviously referred to the brochures and flyers she gathered from each listing. Something didn't make sense. The lackluster brochures were a poor representation of the otherwise luxurious homes she had seen. Several were poorly printed. Several had very few photos and even fewer details. One had a price reduction scribbled with a Sharpie. One was even in black and white. Overall, the brochures were not near the quality you would expect as representation of the homes she had viewed.
There were at least two of the homes she wanted to explore further. She was eager to share her findings with her husband. Baffled by the flyers but not ready to give up, she did what most people would do... she went straight to the Internet. Since each of the flyers listed a website, she thought it would be quick and easy to locate the listings. After all, you can find anything on the Internet, right?
It quickly went from bad to worse. Having the web address was just the beginning of an even more frustrating evening. It was the same painful process for nearly all of the homes... land on the Home Page, try a few links in an effort to find the company's listings, search the address, search the agent, and sift through pages of listings searching for the right one. It was a struggle to even find the listing and when she did it was hardly worth the effort. A few tiny photos, the price and the entire home described in less than 1000 abbreviated characters. Even more frustrating were the sites that denied access to the listing information unless she registered and gave up her name and email address. She was already working with an agent and she only wanted to look, why was she forced to reveal her personal information?
With a twisted clump of hair in one hand and a Manolo Blahnik in the other, she was ready to drive a heel right through the computer screen. After all, she was prepared to spend a significant amount of money on this home and having so much trouble getting useful information was not what she was accustomed to in this day and age. Why were they making it so hard to buy?
Unwilling to sacrifice one of her favorite shoes, she chose a more sensible solution. As a business owner with a marketing background, she was convinced there had to be a better way to serve the needs of Buyers and Sellers while also meeting the needs of real estate professionals. She was determined to develop a system that would do just that. At that point, the Platinum Sales System was born. Developed and perfected over the years the Platinum Sales System is designed for real estate professionals who expect a higher level of service.
The entire Platinum Team is dedicated to helping agents exceed the expectations of their clients. We make it easy for Buyers to Buy. We make it easy for agents to differentiate themselves from the pack. Our system is easy to launch, easy to use and easy to maintain. We are committed to delivering an affordable and effective service.
Equally important as who we are, is who we are NOT! We're not techno-geeks searching for the next big thing to milk and confuse a million agents. We're all about technology as long as it doesn't frustrate, perplex and cause you to totally rebuild your business model every 18 months. Our motto is Complicated Simplicity. The “behind-the-scenes” technology might be elaborate and complex but the usability and end results better be as easy as flipping a switch. We believe it is. We'd love for you to check it out for yourself.
"Only two weeks after starting our luxury real estate business, my mother and I secured our first '$1 million plus' listing thanks to the Platinum Sales System. Since we were a brand new company with no examples of former marketing collateral, we went to our listing presentation armed only with the Platinum Portfolio and our presentation. Even though we were up against very well established agents in the area, we got the listing. We knew our business was off to a great start! Two years later, we still prepare an in-depth listing presentation, but are always confident we have the BEST marketing tools. Now with over $30 million in listings, we highly, highly recommend Platinum Sales Systems!"
While there are many companies that offer individual websites for real estate agents, the Platinum Sales System is unique in its ability to offer an elegant website presentation, combined with the types of quality marketing materials that affluent consumers expect from their agents. This is a valuable tool for agents who are looking to differentiate themselves from their competition in the marketplace and truly impress potential clients in listing presentations. I am so impressed with the system that I have incorporated it into my training seminars as an example of the type of benchmark marketing tools that luxury agents should be using in order to succeed in the upper tier market."
Laurie Moore-Moore, The Institute for Luxury Home Marketing